The Woof FlipMat is a dual-sided lick mat designed to give dogs a satisfying, focused activity that works with any spreadable treat. It's the kind of product Dog Dish loves carrying — genuinely useful, well-thought-out, and something dogs actually get excited about.

The real star of the show is the flip: one side has gentle ridges for quick, easy licking, while the other features deeper grooves that turn a smear of peanut butter or wet food into a proper challenge. Strong suction cups on both sides keep the mat firmly in place — bathtub wall, kitchen floor, car window, wherever the moment calls for it — and built-in dosing rings make it easy to spread just the right amount without going overboard.

The FlipMat is a great fit for dogs who need something to do with their mouth and their brain, whether that's an anxious pup, a wiggly bath-time escape artist, or just a dog who runs the house and needs a decoy. The standard LickMat works beautifully for medium to large dogs, and the LickMat Mini is sized just right for smaller pups who deserve the same delicious distraction.