Meet the Toppl — West Paw's wildly popular enrichment toy that has earned its viral status one delighted dog at a time. Endlessly customizable and genuinely clever in its design, it transforms snack time into a full-on brain game that keeps pups licking, nudging, and batting their way to every last morsel.

The secret is in the contoured inner cavities, which grip wet food, kibble, or frozen treats with just enough resistance to make the challenge feel real. Two Toppls twist together to create a wobbly, treat-dispensing puzzle ball your dog can chase across the floor — and when the fun is over, it goes straight into the top rack of the dishwasher. Made from West Paw's signature Zogoflex® material right in Bozeman, Montana, it contains absolutely no BPA, latex, phthalates, or silicone, and it's even recyclable through West Paw's own Join the Loop® program.

The Toppl is an especially great match for fast eaters, anxious dogs, or any pup who needs a little extra mental stimulation built into their day. This bright geranium colorway brings a warm coral-pink energy to the toy bin, and Dog Dish carries it in three sizes — Small (holds ¼ cup), Large (holds ¾ cup), and XL (holds 1¼ cups) — so there's a perfect fit for every dog at the end of the leash.