Meet Sven, West Paw's lovably rugged Rowdies character and proof that tough and cuddly don't have to be mutually exclusive. Built for dogs who play like they mean it, Sven delivers the soft, squeaky, shakeable plush experience dogs go absolutely wild for — without the heartbreaking trip to the toy graveyard after day two.

Sven is constructed with West Paw's proprietary HardyTex fabric and mesh reinforcement, giving the exterior real staying power while keeping that irresistible softness dogs seek out. The signature Zogoflex chew-tough paws add satisfying texture for determined jaws, a hidden squeaker keeps tails wagging and prey drive fully engaged, and eco-conscious IntelliLoft stuffing — made from recycled plastic bottles — holds Sven's shape through endless rounds of tug, fetch, and post-zoomies cuddle time. When things get messy, the whole toy goes straight into the washing machine.

Sven is an especially great match for medium to large dogs who love plush but have a history of destroying it — the power chewers, the enthusiastic tuggers, the ones who've earned a reputation. At 13 x 41 cm, there's enough heft for a serious game but still the perfect size for snuggling when playtime winds down. Sven is available at Dog Dish in a bright, cheerful citrus colorway.