When Ellen and Chris began Fluff & Tuff, they had a few guiding principles in mind: durable yet attractive toys, exceptional customer service and philanthropy wherever possible.

Over 10 years later, we’re still dedicated to making safe, beautiful toys. And we bring fun to dogs in need across the country through our Fluff & Tuff charitable initiatives, including donating over 30,000 toys since 2015.

Fluff & Tuff toys combine superior quality materials with proven construction methods to create the most durable plush toys on the market today.

Premium

• Superior, ultra-plush outer fabric
• Thick, durable Tuffweb™ mesh liner
• Concealed and double stitched seams
• Machine washable

Unique

• Custom designs by Fluff & Tuff
• New releases semi-annually

Safe

• Constructed to the safety standards of kids’ plush toys
• Non-toxic polyester fill placed for optimal shaping and play-ability
• Embroidered eyes
• ICTI factory certified
• Double scanned for foreign or metal objects
• Independently tested for lead and phthalates